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Resume

CASSIA G. IMHOLZ

20 Woodland Drive

Fairview, NC 28730

 Cell:  828-989-3981

Home office/fax:  828-222-2123

phxconsulting11@gmail.com

 

SUMMARY OF QUALIFICATIONS

Events & Fundraising

Social Media/Web Development

Planning & Coordination

Writing/Editing

Teaching/Training/Leadership

Strong Communicator

Persuasive & Creative

Time Management

Resourceful/Analytical

 

RELEVANT SKILLS

SALES● MARKETING● EVENT PLANNING● FUNDRAISING

  • 17 years of award-winning sales experience, either as an individual producer or a team leader.  Awards received for: 

                        Outstanding sales achievement● Highest average sale per transaction● Sales contest winner

  • Familiar with the fundamentals of layout and design; able to create eye-catching marketing materials to get the job done. 

  • Conceptualized, organized, and oversaw the planning of multiple events, such as:

Children’s programming● Sales seminars● Reunions.

  • Pioneered multiple fundraising events, such as the Preschool Parent Party and Silent Auction, which       raised over $10,000 its first year, and the Rock and Boil Dinner and Silent Auction, which raised over $16,000 its first year. 

 

WRITING● PHOTOGRAPHY● SOCIAL MEDIA● WEB DESIGN● EMAIL/DIRECT MAIL MARKETING

  • Versatile writer; comfortable with multiple styles and formats including:

                        Web and print● Devotions● Poetry● Features● Curriculum/training design.

  • Published photographer; shot own photographs for feature articles and curriculum/training materials. 

  • Managed multiple email databases, created and sent eblasts for promotions and sale events.

  • Developed and implemented direct mail marketing campaigns, including working with list brokers, EDDM and IMsb; managed the creative development process, and coordinated with third-party vendors for printing and mailing.

  • Improved social media reach and interaction. Gained followers and loyal fan base by engaging with targeted audiences.

  • Designed and/or maintained a variety of CMS-based websites for both nonprofits and businesses, including e-commerce sites, resulting in increased donations, sales, and visibility for each organization.

 

LEADERSHIP● TRAINING

  • 15 years of management experience with progressive levels of responsibility.

  • Recognized by peers as a Team Leader.

  • Mentored store associates in the turbulent retail industry.  Achieved a 70% retention rate and a 50% promotion rate.

  • 15 years of teaching/training experience as a classroom teacher/trainer; able to encourage, coach and motivate individuals of all ages and backgrounds.

 

TECHNICAL

  • Microsoft Office Suite (Access, Excel, PowerPoint, Publisher, Word)

  • Web Design, CMS (html, WordPress)

  • Quicken

  • InDesign

 

EXPERIENCE

Alicia Sisk-Morris CPA, Asheville, NC                                                                          2021-present

Office Adminstrator                                                                                               

  • Welcome and direct visitors.

  • Complete clerical and administrative tasks for the office, such as answering phones and responding to emails.

  • Coordinate meetings and appointments.

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PHX Consulting, Fairview, NC                                                                                   2011-present

Principal/Consultant

  • Offer support to nonprofits and businesses by providing services such as volunteer coordination, event planning, branding, social media marketing, web design, and training.

  • Develop and implement fund development plans, including direct mail and grant writing.

  • Serve a variety of clients in the area of human services management.

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Fairview Chiropractic Center, Fairview, NC                                                                  2014-2020

Marketing Director

  • Created and delivered marketing ideas and activities.  Conceptualized and created marketing materials.  Managed projects and ensured company messages were consistent.

  • Built market position by locating, developing, negotiating, and closing business relationships.  As a result, the company experienced a 100% increase in company revenue during my tenure. 

  • Represented company at different branding activities – company events, health fairs, educational seminars.

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Food for Fairview, Fairview, NC                                                                                 2013-2015

Executive Director

  • Coordinated fundraising activities, including grant writing, direct mail annual appeal, and special events.  Efforts netted the organization a 66% increase in monies received over the 2.5 years spent in the position.

  • Spearheaded community outreach; maintained relationships with local churches, schools, and community organizations.

  • Maintained donor records and donor correspondence.

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​Eckerd/Save-a-lot/Rite Aid, Greer, SC                                                                         2006-2011

Training Specialist/Senior Regional Trainer (1997-2001)                                                1994-2001

  • Provided Leadership Development training to the District’s 10 Training Lab Managers, as well as the Region’s 4 Trainers while Senior Regional Trainer.

  • As Training Specialist, facilitated training for 200+ photo lab employees in a two-state district.  Courses included on-boarding, safety/OSHA, environmental/EPA, time management and customer service.

  • Designed, produced and implemented district- and region-specific, as well as company-wide, training materials and programs. 

Shift Supervisor/Assistant Manager (2006-2011)

Express Photo Lab Manager/Training Lab Manager (1995-1997)

Photo Lab Supervisor/Group Leader/Technician/Sales Associate (1994-1995)

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Anderson (SC) One and Greenville (SC) Co. School Districts                                            2005-2006

Teacher                                                                                                                  2001-2003

  • Planned and delivered innovative instruction for middle and high school students, and spearheaded the upgrade of instructional materials for courses taught.

  • Sponsored extracurricular programs and activities, such as the Debate Club.

  • Wrote multiple grants, both individually and as part of a team, including Shakespeare in Schools, and the Red Carpet Award.

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Sylvan Learning Center, Spartanburg, SC                                                                     2003-2005

Director of Education/Center Director

  • Directed daily operations; managed financial operations, including loan application processing, billing, and collections.

  • Developed strategic relationships within the business and education communities, resulting in increased awareness of the Center and its programs.

  • Supervised recruitment and staffing of education professionals.  Tested and evaluated prospective students, and integrated results into individualized student programs. 

 

EDUCATION

BA, English, Minors: Communications/Advertising & History, Clemson University, Clemson, SC

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